How To Ad Youtube Channel In Placements

Placement targeting for your YouTube ads can exist ane of the most precise targeting options in Google Ads. Note that I said "can exist." That'southward considering if you are non fully aware of how placement targeting actually works within the campaign settings, yous may think that placement targeting doesn't work at all. Too, your ads tin can appear on more than placements than just YouTube channels and YouTube videos.

Epitome source

So in this mail, I want to brand sure everyone running video campaigns in Google Ads understands how the placement targeting actually works. I will cover:

• How to choose the right network for YouTube advertising targeting
• How to choose the right YouTube ad placement type for your industry and ad goals
• How to add together multiple boosted placements to your ad grouping afterward on

I volition as well interweave these tips with common mistakes to avoid so you lot can plug leaks in your YouTube advertisement spend. Let's get started and so you tin experience more than confident in your video ad placement selections and get maximum results through your YouTube advert targeting.

Selecting the right network for your YouTube advertizement targeting options

Earlier I go over specific YouTube ad targeting options, I exercise want to get over a very important kickoff step inside YouTube ad campaign setup: network selection. In the accounts I work with, this is where I meet a lot of confusion between where people think their ads are showing up versus where the ads actually evidence upwards. It's of import to select the correct network for your targeting options because otherwise, your YouTube advertising placements can get "misplaced." In the prototype below, you tin can meet every place your YouTube ads can be shown. This includes: Youtube search results,YouTube videos, and Video partners on the Display Network:

Youtube search results

1 of the network placements that you can select is just the YouTube search results. Call up, YouTube is the second largest search engine afterward Google, and nosotros tin place video ads on peak of the YouTube search results page. However, you can only choose this network targeting choice if you are running TrueView discovery ads.

YouTube videos

At present the about familiar course of placement targeting for YouTube ads is placing them on specific YouTube channels and pages. This form of placement targeting tin be used for both in-stream and discovery advert formats.

Video partners on the Display Network

If you desire to aggrandize your "Youtube videos" network section within your campaign settings, be sure to cheque box underneath that says "Video partners on the Display Network." This will expand your reach and get more eyeballs on your video ads by enabling your video ads to appear on video partners on the Display Network. If you hover over the question information symbol, yous can read more data about this option from Google Ads. This is letting u.s. know that Google has the correct to extend the reach of our video ads to specific websites and apps that are part of the Google Brandish Network.

As you lot tin can see, when I uncheck the YouTube videos box, I cannot select just video partners. But if you practise choose to testify your ads on video partners in the Brandish Network, your ads will nevertheless also appear on YouTube.

Choosing your placements for optimal Youtube ad targeting

Still within the entrada settings, scroll downward to the section where yous can create your advertizing group. Hither I will get over the options you take for your YouTube ad placement targeting. Permit's begin by setting up an ad group when creating our campaign. To discover the area where we can start selecting placements, find the Content section, then choose the Placements pick which lives aslope the Keywords and Topics targeting:

As I said in the intro, your ads tin can appear on more placements than simply specific YouTube channels or YouTube videos. I am going to go over each of the placement options and show y'all a few ways that you could research what type of placements you can add for your video campaigns in Google Ads. I'm a big baseball game fan, so I'chiliad going to employ baseball as my research source for the rest of this post.

YouTube channel placements

If you lot accept specific channel placements in mind, you can easily search for them. In this example, information technology makes complete sense for me to want to get my video ads on the actual baseball league channels. All I have to do is type in some keywords, and then select the YouTube channels options.

When scrolling through the results, I get the number of videos that each aqueduct has as well equally their total number of subscribers. This gives me an initial thought of the type of reach that my video ads can get by using this specific placement targeting.

YouTube video placements

Sometimes when researching channels, you may find that simply certain videos on that channel are relevant to your targeting audience. I can apply the same search feature to look for YouTube videos that are relevant to my keywords instead of channels. I will and then get a view of which channel the video is from as well as the number of views the video has received.

What is interesting nigh this image, and I tin can but speak from the date I'm writing this mail service, is that the videos I'm seeing are fairly contempo. A lot of the videos in this search are really from games that happened yesterday. I have seen this happen a lot with certain industries or certain themes of videos where the content is constantly updated. Depending on the industry, you may take to research harder for some than others if you are looking to find video content that is a petty bit more evergreen.

Video lineup placement targeting

The adjacent placement targeting option, video lineups, is the newer one to the mix. As of right now, video lineups take a gear up 137 options that you lot could cull for targeting. The name of this placement targeting option speaks for itself. Think of it equally how nosotros used to say the Television receiver lineup for a item channel. Video lineups have really come up about considering of all the YouTube viewership that has shifted to TV devices. We tin at present go after specific themes of video content as you tin can see in the image below.

The outset choice that shows up at the summit is pop content worldwide. If y'all just desire to have brand awareness and you desire your videos to be placed on what is trending on YouTube at the time, this is now one of the new selections that yous can add together to your video campaigns. Besides pop content, we can see very specific topics that are part of these video lineups, as well every bit the countries that these lineups belong in. Only a few examples include:

• Comedy
• Video games
• Cars
• Beauty
• Cooking
• Music
• Toys
• Gadgets
• Sports
• TV Genres
• Plenty of others including subcategories under the ones I mentioned.

Website placement targeting

With website targeting I can type in specific URLs and besides use keywords to see results of websites that are part of Google'southward Display Network. In the image below, I simply typed in baseball. It is extremely important that y'all empathize that these are all websites that are function of Google's Display Network. Now what Google does not tell you is that just because these websites are part of the Display Network, it does non mean that these websites have video advertizement placements. This is where I've seen accounts waste matter a ton of coin.

Every bit y'all tin can see above with the selection options, there's a short text explanation on how these placements may appear, but it's still kind of vague. If you practice, still, go to the Google Ads help page on targeting options for video ads, you lot can become more details on what this notification ways. Google lets advertisers know that when you add Google Display Network placements, your advertising may still run on all eligible locations on YouTube and vice versa.

Knowing the fine print, I have seen some that accounts I have worked on were only targeting specific websites. Those websites actually did non have any video advert space, or that client was not bidding high enough to be eligible to show upwards on those specific website placements. What happened was the placement targeting was ignored, and Google then looks at any other safe net targeting options that you have layered on to that specific ad group. I have seen very specific placement targeting get ignored, and then video ads shown only on broader targeting like affinity audiences or topics. So make sure you are still monitoring your placement reports very closely subsequently launching whatsoever website placement targeting ad groups.

App and app category targeting

You tin also search for apps that you may want to have your video ad shown on. In my case, I run across a lot of very specific baseball apps, merely you may want to go to these specific app stores and review each of the app placements to run across if it's worth having your video on any of these specific apps. Right now all I am seeing are games, and that may not be where I want my video advertizing to be shown.

The last option is app categories, and there are only 141 specific categories to cull. App categories are going to exist much higher-level categories. For case, the closest thing to baseball for me would but exist overall sports. Then most likely in this example I may think that is besides wide, but app categories can really exist benign for expanding reach.

Entering multiple YouTube ad placements at once

Perchance earlier you even started creating your video campaign, you lot already did your inquiry. You already found specific channels, videos, etc. for where you wanted your video ad to exist shown for maximum profitability. While you are doing whatever proactive inquiry, kickoff saving all of those URLs considering it will be a lot easier to add together them to your advertising group later on on whenever y'all are set up to create the advert group. We can practise this past clicking on the "Enter multiple placements" option.

Y'all can literally take your list of URLs, paste them into the placement field, and add together all the placements that you pasted over to your selections cavalcade. Inside the thing of seconds, you tin upload a list of every single placement that you lot would want to exist a part of, and that can make the ad group creation get a lot quicker.

Gain conviction to make the right Youtube advertizing targeting decisions

As you can meet, no matter how specific you think Youtube ad placement targeting is, it's non perfect. It's important to empathize how the campaign settings piece of work in regards to where your ads can actually announced. This volition empower you to know what you are selecting for your placement targets and how they tin actually affect who's really going to see those ads; and will also ensure that the next YouTube advert placement targeting advertizement grouping or campaign you run gets off to the best start as possible.

Source: https://www.wordstream.com/blog/ws/2020/08/17/youtube-ad-placement-targeting

Posted by: lynnbereest.blogspot.com

Share this post